That before 2007, in which XL could only reach 9, 5 % customers or 14 % of market Inclined significantly to 15, 5 million (22, 8 %) in the late of December 2007 compared to General Manager Public Relation of XL Febriati NadiraĪdmitted that by launching new tariff Rp.1/detik in 2007, the number of XL customers The polling also reveals that XL was the first cellular phone operator to decrease Most appealing advertisement (34, 75%), concerning its package and presentation side. Published a polling result in Jakarta, on Thursday, April 3, 2008, showing that XL has the Information Communication Telecommunication (ICT Watch) Excelcomindo Pratama Tbk, are really interesting, amazing and unique and therefore mustīe interesting to analyze. The advertisements of XL bebas, one of cellular cards produced by PT. Once the readers are interested, they will do what the advert says. An advertisement not only provides information, but also persuasions. To get expectedĮffects or responses from the readers, an advertiser must be careful and smart in selectingĪnd putting them. Making or creating advertisement will influence the reader’s responses. Words and image makes up the language of advertising. These elements must be fully applied attentively since the combination of It is the core of advertisement (Kotler, 2000 p. As one of the elements of advertisement, a message has an For these purposes, advertisements often contain both factual informationĪnd persuasive messages. Many advertisements are designed to generate increased consumption of brand image andīrand loyalty. It typically attempts to persuade potential customers to purchase or toĬonsume more of a particular brand of products or services (Widyatama, 2007 p. The tariff war among the operators can be clearly seenĪdvertising is a means to obtain a strong position in competitive industrialĬircumstances. Consequently, the decreased tariff directly bringsīenefit to the people or customers. They provide itĪs the ‘weapon’ to win the competition.
The most interesting offer is the continuously decreased tariff. These cellular operators offer many and various kinds of information of
Prepaid cards such as Simpati (Telkomsel), IM3 (Indosat) and XL bebas (Excelcomindo) The tariff war has been booming since last year especially for GSM Recently, Indonesian telecommunication is characterized by a tariff war amongĬellular operators. Key words: speech act, locution, illocution, perlocution, advertisement, copywriting Selain itu elemen copywriting juga sangat menentukan dalam menuliskan pesan Pesan iklan memiliki maksud tersendiri yakni respektif respon dari pembaca. Iklan ini akan dianalisisĭari segi speech act (Locution, Illocution, Perlocution), berdasarkan teoriĪusten/Searle dananalisis copywriting. Yang diambil dari tabloid PULSA sebagai objek kajian. Hal ini sejalan dengan prinsip Pragmatik, dimana inti dari sebuah komunikasiĪdalah tersampainya pesan dengan baik. Universitas Pesantren Tinggi Darul iklan sama halnya dengan melakukan komunikasi kepada orang lain. SPEECH- ACT ANALYSIS OF XL bebas ADVERTISEMENTS IN PULSA TABLOID
0 kommentar(er)
